What does CRO stand for?

When looking at the name of our recruitment agency, you may be wondering how we came up with the name Revcro. 

Well, Rev is short for the roles we specialise in (RevOps), and Cro stands for Chief Revenue Officer (CRO) the top-ranking job position within Revenue Operations. 

In short, they are responsible for the oversight of all revenue operations teams and personnel, making sure that new strategies are working as they should, and generating the desired revenue.

But what does the role of a Chief Revenue Officer hold, and what traits does someone need to be able to fulfill the position effectively? 

Responsibilities of a CRO

The responsibilities of a CRO can vary, as in any c-suite position, but mainly the CRO is responsible for the oversight of all cross-functional teams, their adaptation to newly emerged RevOps strategies, and the measurement of financial success as a result. In a lot of cases, the CRO directly reports to the CEO and therefore will know if the RevOps framework is in line with company visions. 

As well as overseeing revenue, they will also have responsibility for the management of all personnel on the RevOps team, across all departments. This will ensure that policies are as productive as possible and that the customer experience is directly improved as a result. 

Personality traits

• Experience in Marketing, Sales, and Customer Satisfaction.

The CRO needs a sufficient understanding of all departments to be able to oversee their teams and measure their performance. This also means a big focus on data, proficiency in its analysis, and how it can be used to improve business processes and revenue as a whole. The phrase ‘data-driven decisions’ is thrown around a lot in RevOps terminology, and they are not purely the responsibility of the CRO. Yet, Chief Revenue Officers will be in charge overall, making sure these decisions are for the benefit of the company and its finances. 

• Leadership:

To be in charge comes leadership. A CRO has to be authoritative and ensure that all RevOps strategies go in their desired direction. This involves a meticulous following of all success outlets, and the ability to understand and forecast what they mean. A leadership strategy is put in place by the CRO so all teams can maintain the desired levels of productivity and cohesion. 

• CRM educated:

RevOps typically comes with either the implementation of a new CRM altogether or the mass movement of data onto various platforms. Having sufficient knowledge of how these CRMs function is crucial for the CRO, so they can oversee and ensure they’re being used correctly or to their full capacity. CRMs can also be used as a way of creating reports to measure success levels. The CRO should understand how to make the most out of the CRM tools that do this. (Data will be much more accurate through RevOps and its core principals of data alignment/cleansing, which are the responsibility of other members of a RevOps team, it will therefore be much easier to analyse as CRO). 

• Customer orientated:

As well as for the purpose of revenue generation, RevOps is about optimising the customer journey. A CRO needs to remember that the customer is at the heart of these strategies and make sure that improving their journey remains a top priority throughout. 

To conclude, a successful CRO has the power and responsibility to completely improve the customer experience, making sure revenue is driven as a result. Their oversight and management of Revenue Operations teams, cross-functional departments, and newly implemented strategies mean they have a lot of responsibility. However, the right professional has the potential to bring immense value to your business. 

Want to know more about hiring a CRO? Get in contact with RevCro today!